PORTLAND, Ore. – Black Rock Coffee Bar, the popular coffee chain founded in Portland, Oregon, known for its distinctive drive-thru experience and a menu featuring a range of coffees, teas, blended Chillers, and proprietary Fuel energy drinks, has announced the launch of a new food item designed to meet growing consumer demand for convenient, protein-rich options: High-Protein Egg Bites.
The introduction of the Egg Bites marks a significant expansion of Black Rock Coffee Bar’s food menu, which complements its extensive beverage offerings. The new product becomes available starting today, July 2, 2025, at all Black Rock locations nationwide, offering customers a quick and nutritious choice alongside their preferred drink.
Introducing the New Offering
The High-Protein Egg Bites are being rolled out in two distinct flavor combinations, catering to varying tastes and dietary preferences. Each serving, priced at $5.49 for two egg bites, provides a substantial amount of protein, positioning them as an ideal option for breakfast or a satisfying snack.
The first flavor, Bacon, Cheddar & Monterey Jack, is crafted with a blend of savory bacon and two types of cheese, offering a classic and hearty profile. This option provides 20 grams of protein and contains 320 calories per two-bite serving.
The second flavor, Egg White, Ham & Gruyère, presents a lighter yet equally flavorful alternative. Utilizing egg whites, lean ham, and the rich, nutty taste of Gruyère cheese, this variety contains 17 grams of protein and 240 calories per two-bite serving.
Black Rock Coffee Bar emphasizes that the Egg Bites are made with real ingredients, aligning with the company’s commitment to quality in its menu offerings.
Convenience and Strategic Vision
According to Black Rock Coffee Bar CEO Mark Davis, the addition of the Egg Bites is a strategic move aimed at enhancing the customer experience by providing a simple, convenient, high-protein option. “Our customers lead busy lives, and we wanted to offer a food item that is not only delicious but also provides the nutritional value they seek on the go,” Davis stated. “These Egg Bites fit perfectly into that need, providing a quick, easy way to get a significant protein boost at any time of day.”
The decision reflects a broader trend in the coffee retail sector towards integrating more substantial food items into the menu to capture a larger share of the breakfast and snack market, appealing to commuters and individuals seeking convenient meal replacements.
Black Rock’s Expanding Footprint and Offerings
Founded in the Pacific Northwest, Black Rock Coffee Bar has experienced significant growth since its inception. The company operates locations across seven states: Arizona, California, Colorado, Idaho, Oregon, Texas, and Washington. This widespread presence ensures that the new Egg Bites are accessible to a large customer base throughout its operational footprint.
Beyond its core coffee and espresso beverages, Black Rock is also well-regarded for its diverse menu, including various teas, the popular blended Chillers, and its signature Fuel energy drinks, which have cultivated a loyal following. The introduction of the High-Protein Egg Bites complements this existing range, providing customers with a more comprehensive selection for both their beverage and food needs.
The company’s rapid expansion and business performance were recognized in 2023 when it was included on the prestigious Inc. 5000 list, highlighting its status as one of the fastest-growing private companies in the United States.
Meeting Consumer Demand
The launch addresses the increasing consumer focus on health and convenience. Protein-packed options have gained popularity as consumers look for ways to stay energized and satisfied while managing busy schedules. By offering two distinct flavor profiles with clear nutritional information regarding protein and calorie content, Black Rock Coffee Bar is directly responding to this market demand.
The availability nationwide beginning today, July 2, 2025, ensures that this new, portable protein source is immediately accessible across the company’s growing network of locations. The addition of the Egg Bites alongside the coffee bar’s existing food menu is expected to enhance Black Rock’s appeal as a one-stop destination for both beverages and convenient, high-quality food options.
In conclusion, Black Rock Coffee Bar’s introduction of High-Protein Egg Bites represents a strategic step to diversify its menu, cater to health-conscious consumers, and solidify its position in the competitive coffee and grab-and-go food market across its seven operational states.
