HILLSBORO, OREGON – Jollibee Group, the parent company of the globally recognized Filipino fast-food chain, has officially opened its inaugural store in the state of Oregon. The new restaurant, situated at 10875 N.E. Cornell Road within the bustling Tanasbourne Village Shopping Center in Hillsboro, commenced operations on May 30, 2025, drawing immediate and significant public attention.
A Highly Anticipated Arrival
The launch of the Hillsboro location was met with enthusiastic reception from consumers across the region. Crowds gathered well before the official opening time, a testament to the brand’s fervent following. Among the most dedicated fans was an individual who reportedly waited for nearly 21 hours to be the first customer served, highlighting the high level of anticipation surrounding Jollibee’s arrival in Oregon.
The initial performance of the store has significantly exceeded internal projections. Opening day sales surpassed targets by an impressive 132%, indicating robust market demand in the area. Popular menu items driving this extraordinary performance included the brand’s signature Chickenjoy fried chicken, the sweet and flaky Peach Mango Pie, the distinct Jolly Spaghetti, and the recently popular Chicken Sandwich.
Strategic Expansion in North America
The opening in Hillsboro represents a crucial step in Jollibee’s broader strategic expansion plan across the Pacific Northwest and North America. Maribeth Dela Cruz, Business Group Head at Honeybee Foods Corporation dba Jollibee, commented on the significance of the new store.
“The opening of our first Jollibee store in Oregon is a joyful milestone and reflects our continued commitment to growing our presence in this vibrant region,” stated Dela Cruz. “Following successful recent openings in Tacoma, Washington (October 2023), and Seattle, Washington (June 2024), Hillsboro is a natural next step in our Pacific Northwest footprint. We are thrilled by the warm welcome we’ve received and look forward to serving the community here.”
Dela Cruz also referenced the company’s ongoing growth trajectory across the continent, noting future planned locations in key metropolitan areas such as San Francisco, CA, and Queens, NY, alongside continued expansion in existing markets.
The Hillsboro Location and Offerings
The new Jollibee restaurant in Hillsboro is designed to cater to a variety of customer preferences, offering dine-in, take-out, and drive-thru services from day one. The company has also announced plans to introduce online ordering in the near future, further enhancing convenience for patrons.
The store’s design and operational setup are intended to provide the full Jollibee experience, known for its cheerful service and distinctive menu that blends Filipino-inspired flavors with classic fast-food staples.
The Jollibee Group’s Vision
Jollibee is the flagship brand of the Jollibee Group (PSE: JFC), one of the world’s largest and fastest-growing restaurant companies. The group operates a diverse portfolio of brands but continues to prioritize the global expansion of its core Jollibee concept.
The successful launch in Oregon underscores the brand’s increasing appeal beyond its traditional strongholds and its ability to generate significant consumer excitement in new markets. The overwhelming response in Hillsboro suggests a strong potential for further growth in the Pacific Northwest region as the Jollibee Group continues to execute its ambitious expansion strategy.
