Newberg, Oregon – Downtown Newberg has welcomed a significant new addition to its vibrant hospitality scene with the opening of Harvest Moon Sangria Bar.
The establishment, located on First Street, represents the second location for the burgeoning brand led by Julianna “Jules” Moseley. Its arrival follows the successful launch of the original Harvest Moon Sangria Bar in Tigard, Oregon, approximately a year ago.
The Newberg location is currently navigating a soft opening phase, a strategic period designed to fine-tune operations and gather initial feedback. This transitional period is anticipated to span three to four weeks from its commencement. During this soft opening, patrons should note that the bar’s operating days and hours may be subject to change as the team actively refines the physical space and updates the menu offerings.
Strategic Expansion and Evolving Offerings
The decision to expand to Newberg signals a new chapter for Harvest Moon Sangria Bar. Situated in the heart of the Willamette Valley’s renowned wine country, Newberg offers a distinct market from its Tigard predecessor.
Reflecting this strategic positioning and the evolution of the concept, future plans for the Newberg location include the significant addition of liquor to its beverage program. This marks a key differentiation from the Tigard bar, which does not currently offer spirits.
Complementing the expanded drink selection, Harvest Moon Sangria Bar in Newberg is also developing a food menu. This menu is centered around shareable plates, designed to encourage social interaction and provide savory pairings for the sangria and future liquor options. Specific items currently being tested include classic bar fare such as nachos, along with more refined options like charcuterie boards and various flatbreads.
Navigating the Soft Opening
The soft opening phase is a standard practice in the restaurant and bar industry, allowing businesses to operate in a controlled environment before a full-scale launch. For Harvest Moon Sangria Bar on First Street, this period is crucial for ensuring that service standards meet expectations, staff are fully trained, and the overall customer experience is polished.
Customers visiting during this time are effectively participating in the final stages of development, offering valuable real-time feedback that helps the establishment prepare for its official grand opening. The fluid nature of days and hours during these initial weeks is a direct result of this refinement process, aimed at optimizing staffing and inventory based on early traffic patterns.
The Vision of Julianna Moseley
Julianna “Jules” Moseley’s leadership is central to the expansion of Harvest Moon Sangria Bar. The successful operation of the Tigard location over the past year has evidently provided the foundation and impetus for bringing the concept to Newberg. The planned introduction of liquor and a dedicated food menu in Newberg suggests a potential broader vision for the brand, adapting offerings to suit different locations and market demands.
While the core identity remains rooted in the unique appeal of sangria – a versatile and often fruit-infused wine beverage – the Newberg location appears set to explore a more extensive hospitality model that includes a wider range of alcoholic beverages and a substantial food component.
Contributing to Downtown Vibrancy
The arrival of Harvest Moon Sangria Bar contributes to the ongoing revitalization and appeal of Downtown Newberg. First Street, in particular, has become a focal point for local businesses, eateries, and tasting rooms, attracting both residents and visitors. The addition of a dedicated sangria bar with plans for expanded offerings diversifies the options available, potentially drawing new foot traffic and complementing existing establishments.
The specific focus on sangria provides a niche offering within Newberg’s beverage landscape, which is heavily influenced by wine tasting rooms and breweries. The future inclusion of liquor further broadens its potential customer base, positioning it as a versatile spot for different preferences and occasions.
As the soft opening progresses over the next three to four weeks, Downtown Newberg watches the newest addition to its culinary and beverage scene take shape. The full potential of Harvest Moon Sangria Bar on First Street is expected to be realized as it transitions out of this initial phase and fully implements its planned beverage and food programs, including the distinct offering of liquor not available at its original Tigard location.
