New York, NY – Paramount Global is embarking on a significant strategic expansion of its international streaming offerings, backed by a substantial investment of $3 billion. The initiative, formally unveiled on March 18, 2025, by Paramount Global CEO Elara Vance, is dubbed “Project Global Horizons” and is specifically designed to dramatically increase the volume of international, non-English language original productions available on the company’s Paramount+ streaming service.
The Strategic Imperative
The ambitious investment package commits $3 billion spread across the fiscal years 2025 through 2027. This substantial financial commitment underscores Paramount Global’s strategic focus on capturing and expanding its audience base beyond the United States. CEO Elara Vance emphasized during the announcement that this aggressive investment is a direct reflection of Paramount’s unwavering commitment to global audiences. The strategy centers on leveraging local creative ecosystems across various regions to develop content that resonates deeply with diverse international viewers, a move intended to drive significant subscriber growth specifically outside the United States.
The investment aims not just to add quantity but to foster a deeper connection with local markets by producing content that reflects their unique cultures, languages, and stories. This approach is widely seen within the industry as crucial for achieving sustainable growth in the increasingly competitive global streaming landscape, where services are vying for attention and loyalty in markets outside their traditional domestic strongholds.
Targeting Global Storytelling
As part of Project Global Horizons, Paramount Global has set a clear and ambitious quantitative target: the release of 75 new global original series and films by the close of 2027. This slate of productions is intended to span various genres and formats, all while focusing on non-English language content to appeal directly to local and regional audiences. The target of 75 productions within a three-year timeframe signals a rapid acceleration in Paramount+’s international content pipeline, highlighting the scale of the “dramatic increase” Vance referenced.
This output goal positions Paramount Global to significantly diversify the content offering on Paramount+, making the service more attractive to potential subscribers in numerous international territories where non-English language programming is dominant or highly popular. The focus on original productions also means Paramount+ will be building a library of exclusive content unique to its platform, differentiating it in crowded markets.
Flagship Co-Productions
The initiative will involve strategic partnerships with established production entities around the globe. A specific example highlighted during the announcement is a new co-production agreement with the renowned European studio, Studiocanal. This collaboration will yield a major new French science fiction series titled “Chronicles of the Nebula.”
This partnership exemplifies the strategy of leveraging local expertise and creative talent through co-productions. The series “Chronicles of the Nebula” is scheduled to commence production in Paris during the fourth quarter of 2025. Focusing on a popular genre like science fiction, but produced locally in France with French creatives, aligns perfectly with the goal of creating high-quality, locally relevant, yet potentially globally appealing content. The choice of Paris as the production location further emphasizes the commitment to tapping into established creative hubs outside the U.S.
Bolstering Paramount+’s Global Footprint
Ultimately, Project Global Horizons is a direct effort to bolster Paramount+’s global footprint and competitive standing. By significantly enhancing the volume and relevance of its international content library, Paramount Global aims to make its streaming service a more compelling offering in markets worldwide. The investment in non-English originals addresses a critical need for localized content that resonates culturally with audiences beyond English-speaking territories.
CEO Elara Vance’s vision for the project is rooted in the understanding that future streaming growth lies in connecting with global consumers on their own terms, through stories told in their languages and reflecting their experiences. Leveraging local creative ecosystems, as Vance stated, is key to unlocking this potential and driving the desired subscriber growth outside the United States. The scale of the $3 billion investment over three years signals a long-term commitment to this international expansion strategy, positioning Paramount Global for intensified competition in the global streaming arena.
In conclusion, Paramount Global’s Project Global Horizons, backed by a $3 billion investment and targeting 75 new global original productions, represents a pivotal moment in the company’s strategy to become a major force in the international streaming market, emphasizing local relevance and non-English language content to fuel its global subscriber growth objectives.
