From July 14 to 20, 2025, several Over-The-Top (OTT) platforms will unveil a variety of new movies and series for viewers. These platforms, including Netflix, Prime Video, ZEE5, and JioCinema, are set to expand their content libraries with new releases across multiple genres. The upcoming week promises a diverse range of programming, from returning seasons of popular series to new stand-up comedy specials.
Prime Video’s Offerings
Prime Video will debut the third season of “The Summer I Turned Pretty” on July 16, 2025. This series continues to follow Belly’s journey as she faces romantic challenges and difficult choices during her junior year of college. The narrative explores themes of love, friendship, and personal growth, with Belly reconnecting with her first love, Conrad. The series is adapted from the book of the same name, and Season 3 is expected to delve deeper into the relationships and conflicts introduced in the previous seasons.
Netflix’s Lineup
Netflix is preparing to release multiple series and specials during this period. On July 17, 2025, the streaming service will premiere Season 2 of “Community Squad.” This series focuses on the day-to-day lives and various adventures of a civilian patrol squad. It is expected that the new season will build upon the established characters and storylines, introducing new challenges and character dynamics within the framework of a light-hearted format. Moreover, on July 18, 2025, Netflix will also release Vir Das’s stand-up comedy special, titled “Fool Volume.” The comedian is anticipated to deliver insights on themes such as identity and politics, offering his perspective on current events and societal issues. The special is part of the ongoing trend of stand-up comedy being released on streaming platforms, allowing for wider accessibility to comedy content. In addition to the stand-up special, Netflix will also release “The Great Indian Kapil Show Season 3” on July 19, 2025, adding to their catalog of comedy shows.
JioHotstar’s Content
JioHotstar is scheduled to release “Special Ops Season 2” on July 18, 2025. Specific details regarding the plot of this second season have not been provided. However, viewers can anticipate a return to the established espionage narrative and characters from the initial season. The series is expected to deliver further exploration of international espionage, likely with suspenseful and thrilling storylines. The release of “Special Ops Season 2” underscores JioHotstar’s investment in original programming, aiming to attract and retain subscribers.
Broader Trends in Streaming
The scheduled releases reflect broader trends within the streaming industry. OTT platforms continue to focus on providing diverse and consistent content to maintain viewership. This involves a mix of original series, returning seasons of popular shows, and stand-up specials. The distribution of content across different genres aims to cater to a wide audience, ensuring there is content for varied preferences and interests. Furthermore, the release of multiple series within a short time frame indicates a strategy of attracting and retaining viewers. Platforms aim to release content throughout the week to ensure users have fresh content to engage with, ultimately increasing subscriber retention.
These releases represent only a portion of the content available on these platforms. Viewers are encouraged to check the specific release dates and times on each platform for an accurate schedule. The competitive landscape of OTT streaming services is constantly changing, with platforms continually updating their catalogs.
