Jollibee Opens First Oregon Location Amid Fanfare
Hillsboro, Oregon – Jollibee Group, the parent company of the globally celebrated Filipino fast-food chain, has inaugurated its first store in the state of Oregon. The opening, located in the Portland metropolitan area suburb of Hillsboro, signifies a significant step in the brand’s strategic expansion across the Pacific Northwest of the United States.
The new location, situated at 10875 N.E. Cornell Road within the Tanasbourne Village Shopping Center, officially commenced operations on May 30, 2025. According to reports covering the event, including an article published on July 4, 2025, the launch was met with overwhelming enthusiasm from the local community, drawing crowds eager to experience the iconic flavors Jollibee offers.
Overwhelming Community Response
The anticipation surrounding the Oregon debut was palpable. On opening day, dedicated patrons began gathering hours before the doors opened, demonstrating the deep connection many have with the brand, particularly within the Filipino diaspora and among adventurous food enthusiasts.
Among the most dedicated was Christian Aniciete, a fan who reportedly waited for nearly 21 hours to secure the coveted position of being the first customer inside the new restaurant. His dedication, and that of many others who joined the lengthy queues, underscored the significant pent-up demand for Jollibee in the region.
This enthusiastic reception translated directly into impressive initial performance. Day 1 sales at the Hillsboro location significantly surpassed the company’s initial targets, achieving a remarkable 132% increase over projections. This robust start highlights the strong market potential Jollibee sees in the Portland metro area and the broader Pacific Northwest.
A Menu of Signature Delights
The new Oregon store features Jollibee’s most popular and iconic menu items, which have garnered a loyal following worldwide. Headlining the offerings is the brand’s signature Chickenjoy fried chicken, celebrated for its crispy skin and juicy, flavorful meat. Patrons also flocked to enjoy the sweet and flaky Peach Mango Pie, a beloved dessert.
Other key attractions include the sweet-style Jolly Spaghetti, a unique take on a classic dish that features a signature sauce with slices of hot dog, and the Chicken Sandwich, a crispy chicken fillet served on a bun. These items represent the core of the Jollibee experience, combining Filipino-inspired flavors with familiar fast-food formats.
Strategic Expansion in the Pacific Northwest
Jollibee Group identified the vibrant food scene in the Portland metro area as a compelling factor for establishing its presence in Oregon. The region is known for its diverse culinary landscape and a population receptive to exploring different global cuisines.
The opening in Hillsboro follows Jollibee’s recent expansions in other parts of North America, reflecting the company’s aggressive growth strategy outside of its traditional markets in Asia. Establishing a foothold in Oregon provides a strategic hub for further potential growth in the Pacific Northwest, building on existing locations in neighboring states.
The Tanasbourne Village location offers ample space for customers to dine in, as well as convenient drive-thru and take-out options, catering to the diverse needs of the local populace.
Outlook for Jollibee in Oregon
The successful launch in Hillsboro sets a positive precedent for Jollibee’s future in Oregon and the surrounding areas. The strong performance on opening day and the sustained customer interest indicated by early reports suggest that the brand is poised for success in this new market.
As Jollibee continues its North American expansion, the Oregon opening serves as a key indicator of the brand’s ability to resonate with a broader consumer base beyond its established enclaves. The company is expected to leverage the success of the Hillsboro store as a platform for future growth initiatives in the region, further solidifying its position as a growing player in the competitive U.S. fast-food landscape.
The inauguration of the Hillsboro store is more than just an opening; it is a milestone event for Jollibee Group, marking a joyful and commercially successful entry into a previously untapped state and extending the reach of its beloved brand deeper into the Pacific Northwest.
