In a significant development for the Oregon cannabis scene, Wyld has announced the Wyld Grön Acquisition. Wyld is buying fellow Oregon edibles maker Grön, a move that is pending regulatory approval and expected to close in the first quarter of 2026. This major Wyld Grön Acquisition arrives as Oregon’s cannabis market faces notable challenges, with state sales declining in 2025 and cannabis flower prices hitting historic lows. This Wyld Grön Acquisition marks a pivotal moment for the Oregon cannabis industry.
The Wyld Grön Acquisition: Joining Forces
Wyld, a leading cannabis edibles brand, is acquiring Grön. Both companies were founded in Oregon. Aaron Morris, Wyld’s founder and CEO, stated the goal of this Wyld Grön Acquisition is to scale a brand that is already winning. Grön has built exceptional products and a deeply trusted brand. Wyld aims to support Grön’s growth by pairing Grön’s innovation with Wyld’s established infrastructure. Grön’s founder and CEO, Christine Apple, agrees, aiming to thoughtfully scale their operations while staying true to their identity. Wyld is known for its gummies, while Grön specializes in chocolates and premium confectionery. This Wyld Grön Acquisition expands Wyld’s product portfolio, and Grön will continue operating as a distinct brand, preserving its identity and product lines. Wyld operates in 16 states and Canada, and Grön is present in nine states and Canada, with their combined reach creating a formidable distribution powerhouse following the Wyld Grön Acquisition.
Oregon Cannabis Sales Decline Amidst Market Challenges
Oregon’s legal cannabis market experienced a slight downturn in 2025, with total sales reaching $925.5 million, a decrease from $960 million in 2024, according to the Oregon Liquor & Cannabis Commission (OLCC). Sales have not recovered to the 2021 pandemic-era highs of $1.2 billion, indicating the market is still correcting from that boom period. Increased competition, particularly from neighboring states with growing cannabis markets, adds pressure. Overall sales point to a market contraction, yet consumer demand remains steady, suggesting the core customer base is still engaged despite these cannabis market challenges.
Record Harvest Drives Cannabis Flower Prices to New Lows
Oregon’s cannabis growers reported a record harvest in 2025, producing over 13 million pounds of cannabis, a significant increase from the previous year. Ideal growing conditions contributed to this abundance. However, this oversupply is driving cannabis flower prices down drastically, with the median price for flower hitting a new low of $3.33 per gram in December 2025, down from $3.52 per gram the year before. Some reports indicate cannabis flower prices reached $3.33 per gram as early as April 2025. This price depression is a significant challenge for Oregon cannabis growers, squeezing profit margins. With nearly double the available cannabis compared to what consumers buy, this imbalance creates a difficult environment.
Market Pressures and Shifting Cannabis Consumer Preferences
The combination of declining sales and record low cannabis flower prices creates intense pressure, with growers and retailers struggling with shrinking margins. While consumers benefit from lower prices, producers face hardship. The market is also seeing a shift in cannabis consumer preferences. Usable marijuana, or flower, sales are decreasing as a percentage of total sales, with consumers increasingly favoring other product categories such as concentrates, cannabis edibles brands, and vape products. Retailers are responding by reducing orders for flower, a trend that directly impacts farms and forces businesses to adapt. Innovation and operational efficiency are crucial for survival in this competitive landscape. The Wyld Grön Acquisition signals cannabis industry consolidation and highlights the sector’s need to adapt to evolving market dynamics and cannabis market challenges. This news reflects the complex state of the Oregon cannabis industry.
