Ho Chi Minh City is set to host a pivotal event in global trade, the Vietnam International Sourcing 2025 (VIS 2025), from September 4-6. This exhibition is attracting a significant influx of US businesses, underscoring a deepening commitment to strengthening supply chain ties with Vietnam amidst evolving global economic landscapes.
Organized under the direction of the Ministry of Industry and Trade (MoIT) and jointly with the Ho Chi Minh City People’s Committee, VIS 2025 is poised to be a major platform for trade and investment. The event, held at the Saigon Exhibition and Convention Center (SECC), boasts an expansive exhibition area exceeding 10,000 square meters, designed to facilitate direct engagement between international buyers and Vietnamese manufacturers.
A Growing Partnership: The US-Vietnam Trade Landscape
The strong presence of American companies at VIS 2025 is a testament to the robust and increasingly dynamic economic relationship between the United States and Vietnam. In 2025, the two nations commemorate 30 years of diplomatic relations, a partnership that has blossomed into a comprehensive strategic framework. The US stands as one of Vietnam’s largest trading partners, with bilateral goods trade reaching an estimated $150 billion in 2024. This sustained interest is partly driven by the global imperative for supply chain diversification, as businesses look to Vietnam for its competitive pricing, skilled workforce, political stability, and market-oriented economic reforms.
Despite reported trade uncertainties and, as some outlets note, a 20% counter-tax by the US government on Vietnamese goods, American firms continue to select Ho Chi Minh City as a primary sourcing destination. This reflects a strategic shift among US buyers towards direct engagement with Vietnamese manufacturers, aiming to reduce logistics chains, cut costs, and enhance flexibility.
Key Delegations and Strategic Objectives
Among the notable participants is a substantial delegation from Oregon, led by State Representative Daniel Nguyen. This diverse group comprises leading companies across sectors such as agriculture, food, technology, outdoor fashion, and logistics. Their agenda at VIS 2025 is highly focused on intensive business-to-business (B2B) meetings, aimed at aligning technical requirements, quality standards, and supply models. The Oregon mission also includes on-site visits to factories and industrial zones, with anticipated signing of memoranda of understanding and cooperation agreements following the event, including stops in Hanoi and Da Nang.
Adding to the American contingent, VIS 2025 will welcome the largest-ever US delegation from Texas. This group includes prominent importers, distributors, and logistics providers such as L&V Food Supply, C&T Produce Wholesale, Ca Mau Supermarket, Port Houston, and Morris International Beverage (MIB). These companies are actively seeking a wide array of “Made in Vietnam” products, encompassing electronics, machinery, textiles, chemicals, plastics, footwear, food and beverages, handicrafts, and furniture. The participation of Port Houston, in particular, signals a keen interest in optimizing shipping routes and establishing new entry points into the US southern distribution network.
Sectoral Focus and Global Interest
The event’s comprehensive scope covers key industries where Vietnam excels. From high-quality agricultural products and processed foods to trending textiles and fashion accessories, and from furniture to hardware, Vietnamese businesses are well-positioned to meet international demand. The Ministry of Industry and Trade anticipates that the technological, financial, and managerial strengths of US states combined with Vietnam’s market potential and high-quality workforce will make VIS 2025 a launchpad for strategic trade and investment projects.
Beyond US participation, VIS 2025 is drawing significant global attention. Around 300 purchasing delegations from over 60 countries and territories are expected, with a focus on facilitating more than 3,000 pre-arranged B2B meetings. European firms, including major players like H&M and IKEA, are also looking to Vietnam for sustainable supply chains, particularly in wood products, handicrafts, textiles, and food and beverages. Chinese companies are likewise keen to source high-quality Vietnamese products, especially agricultural produce like durian, coffee, and cashew nuts.
Looking Ahead: Fostering Sustainable Growth
VIS 2025 is more than just an exhibition; it’s a strategic initiative designed to integrate Vietnamese businesses deeper into the global production and supply chain. The event will feature forums and specialized seminars on consumer trends, supply chain restructuring, and cross-border e-commerce, reflecting a broader national push for digital transformation to enhance export markets. This timely news highlights Vietnam’s rising prominence as a global sourcing hub and its proactive approach to forging new partnerships and building resilient value chains in a dynamic world market.
