Portland Thorns FC Welcomes Ring as New Front-of-Kit Sponsor, Promoting Community Engagement

In a thrilling development for fans of Portland Thorns FC, the club announced a significant partnership with Ring, the well-known smart home security company. This new multi-year sponsorship deal will see Ring replace Providence as the team’s front-of-kit sponsor, marking the end of an era as Providence had been a staple on the Thorns’ kits since the team’s inception in 2013.

Details of the Sponsorship Deal

The announcement, made on Wednesday, is set to transform the way fans experience the team. As part of the deal, Ring’s logo will not only feature prominently on the Thorns’ kits but will also be visible in various locations throughout Providence Park and the club’s training facility. Ring is making a bold move by installing its state-of-the-art cameras throughout these venues, which will enhance security and provide fans with unique behind-the-scenes access starting in the 2025 season.

According to a spokesperson for the club, the cameras are expected to be operational in time for the home opener on March 21, ensuring that fans won’t miss a beat in their connection with the team.

Community and Women’s Empowerment Initiatives

Ring’s commitment goes beyond mere branding; the company is also spearheading a community initiative titled “Ring Around the Rose City.” This initiative aims to uplift local businesses and empower women in soccer, aligning perfectly with the Thorns’ ethos of community and inclusivity. Through this program, Ring plans to implement several initiatives:

• Offering coaching and referee certifications for 25 women annually.
• Creating opportunities for women to take on front office roles within the club.
• Launching a storytelling series to highlight female soccer leaders and their contributions to the sport.

Liz Hamren, CEO of Ring, expressed excitement about the partnership, stating, “We’re excited to support women’s sports, especially with the Portland Thorns FC, an iconic team that embodies strong community connection and excellence.” This sentiment reflects Ring’s commitment to not only enhancing its brand visibility but also to fostering a deep-rooted connection with the Portland community.

The Legacy of Providence

The transition from Providence to Ring signifies more than just a change in sponsorship; it marks the closing of a chapter for the Thorns. Providence, a healthcare provider, had been the team’s kit sponsor for 11 years, contributing significantly to the club’s growth and success. The Thorns have always been a team that values community engagement, and the support from Providence helped solidify their standing in the National Women’s Soccer League (NWSL).

As the Thorns embark on this new journey with Ring, fans and players alike are left reflecting on the lasting impact that Providence had on the team. The partnership laid the groundwork for community-focused initiatives and helped elevate the profile of women’s soccer in the region.

What This Means for Fans

For fans, this partnership with Ring promises to enhance their experience both on and off the field. The installation of Ring cameras throughout the training facility and Providence Park will offer unprecedented access to behind-the-scenes moments, allowing supporters to feel more connected to their favorite players. As technology continues to evolve, so too does the relationship between sports teams and their fanbases, and Ring’s involvement is a testament to that evolution.

Moreover, the community initiatives associated with this sponsorship signal a commitment to fostering a culture of inclusivity and empowerment within women’s sports. By investing in female leadership and grassroots initiatives, the Thorns and Ring are not just building a partnership; they are cultivating a movement that aims to inspire future generations of female athletes.

Looking Ahead

The Thorns are set to kick off their new season with a fresh look and renewed energy as they embrace this partnership. With the home opener on March 21 fast approaching, fans can expect to see the new kits featuring Ring’s logo, alongside the exciting community initiatives taking shape. As the club prepares for this transition, the anticipation is palpable among supporters who have been instrumental in the team’s success over the years.

In conclusion, the Portland Thorns FC’s new partnership with Ring marks a significant milestone not only for the club but also for women’s sports in general. By replacing a longstanding sponsor with one that shares a vision for community engagement and empowerment, the Thorns are paving the way for a brighter future. As fans gear up for the upcoming season, they can look forward to a more connected and enriched experience with their beloved team, all while supporting initiatives that uplift and inspire women in soccer.