Rockaway Beach, Oregon – Pelican Brewing Company, a prominent Oregon-based craft brewery renowned for its coastal locations and award-winning beers, has confirmed plans to establish its fifth location along the scenic Oregon Coast. The company announced it will open a new Tap Room in Rockaway Beach, Oregon, a move set to expand its presence in the competitive Pacific Northwest beverage and tourism market.
The forthcoming establishment will be situated at 165 S Miller Street, Rockaway Beach, OR 97136. This address places the new Tap Room within a community of approximately 1,500 permanent residents, nestled along the picturesque coastline. Rockaway Beach is conveniently located roughly a two-hour drive from Portland, Oregon’s largest metropolitan area, making it a popular destination for weekend getaways and tourist visits.
Strategic Location and Building Features
The chosen site for the Pelican Brewing Tap Room is the building that previously housed the Rockaway Roastery. This 1,950-square-foot structure, originally constructed in 1990, has recently undergone an extensive remodel to tailor it for its new purpose. The location is highly strategic, positioned just one block from the beach, a major draw for visitors and locals alike. It lies along the town’s main thoroughfare and is easily accessible just off the iconic Highway 101, the primary coastal route through Oregon.
The remodel has incorporated several key features designed to enhance the customer experience. A notable addition is a wraparound deck, providing significant outdoor seating capacity, allowing patrons to enjoy the coastal air. Inside, the building boasts a refurbished kitchen, enabling the Tap Room to offer food service alongside its beverage menu. Entertainment features include a small stage specifically intended for acoustic music performances, adding to the venue’s ambiance. The layout also incorporates a loft area and two distinct bar areas, offering varied seating and service options.
Pelican Brewing’s Expanding Coastal Footprint
This new Rockaway Beach location represents a significant expansion for Pelican Brewing, an established Oregon brewery with a history spanning nearly three decades. Founded in 1996 in Pacific City, the company has built a strong brand identity closely tied to the Oregon Coast environment.
The Rockaway Beach Tap Room will join Pelican’s existing portfolio of coastal venues. These currently include their foundational brewpub in Pacific City, known for its iconic location overlooking Haystack Rock; a popular brewpub in the bustling tourist town of Cannon Beach; and another brewpub situated in Siletz Bay. In addition to these brewpub operations, Pelican Brewing also operates a production facility and taproom in Tillamook, a central hub for their brewing and distribution activities.
Anticipated Opening and Future Outlook
Pelican Brewing Company anticipates opening the new Rockaway Beach location in August 2025. The timeline allows for the finalization of construction, staffing, and operational preparations necessary to launch the new venue successfully.
The addition of a Pelican Brewing Tap Room is expected to be a welcome development for Rockaway Beach. As a well-known Oregon brand, Pelican Brewing is likely to attract both loyal customers and new visitors to the town, potentially boosting local tourism and economic activity. The new venue’s features, such as outdoor seating, live music, and proximity to the beach and Highway 101, position it as a potential focal point for social gatherings in the area.
The expansion into Rockaway Beach underscores Pelican Brewing’s ongoing commitment to the Oregon Coast and its strategy of embedding its brand within the communities and landscapes that define its identity. The company’s decision to open its fifth coastal outpost reflects confidence in the market demand for its craft beverages and the enduring appeal of the Oregon coastline as a destination.
