NEWPORT, Ore. – Rogue Ales & Spirits, the craft beer pioneer based in Oregon, has announced a significant expansion of its beverage portfolio, marking its entry into the burgeoning cannabis-infused drink market. The company has debuted two new sparkling seltzers infused with hemp-derived THC and CBD, offering consumers a zero-alcohol alternative designed for relaxation and a different kind of social experience.
The new offerings, named Blackberry Cucumber THC Seltzer and Pineapple Guava THC Seltzer, represent Rogue’s strategic move to diversify beyond traditional alcoholic beverages. These products are being launched in 4-pack configurations of 12-ounce cans.
Product Formulation and Experience
Each 12-ounce can of the new THC seltzers contains a carefully measured infusion: 10mg of hemp-derived Delta-9 THC and 10mg of CBD. This balanced ratio is intended to provide a controlled and pleasant effect. A key feature highlighted by the company is the use of nano-emulsified cannabinoids. This advanced processing technique is designed to break down the cannabis compounds into tiny particles, which the company states leads to faster absorption into the bloodstream and, consequently, a quicker onset of effects compared to traditionally processed cannabis edibles or beverages.
Crucially, the seltzers contain zero alcohol, positioning them as a non-alcoholic option within both the broader beverage market and the rapidly growing segment of cannabis-infused drinks. Rogue describes the intended experience as a “clean, balanced buzz,” aiming to appeal to consumers seeking mindful consumption or alternatives to alcoholic drinks.
Strategic Rationale from Leadership
The decision to venture into the cannabis beverage space was characterized by Rogue’s leadership as a natural progression for the innovative company. Steven Garrett, President of Rogue Ales & Spirits, commented on the launch, stating that moving into cannabis beverages was indeed a “natural next step.” He emphasized the company’s intention to bring Rogue’s established reputation for quality and creativity to this new category of drinking experience.
Adding to this perspective, Caitlin Hopkins, VP of Marketing at Rogue, explained the flavor selection process. She noted that the chosen flavor profiles, Blackberry Cucumber and Pineapple Guava, were not entirely new to Rogue’s non-alcoholic line, being based on “two of their most-loved CBD seltzer flavors.” These popular bases were then given an “elevated twist” with the addition of THC, building upon consumer familiarity and preference.
Compliance and Availability
The formulation of the seltzers utilizes hemp-derived Delta-9 THC. Rogue explicitly states that these products are compliant under the regulations set forth by the 2018 Farm Bill. This significant piece of federal legislation legalized hemp and hemp-derived compounds, including Delta-9 THC, provided that the THC concentration by dry weight does not exceed 0.3 percent. This legal framework allows for the interstate commerce of such products under specific conditions.
The new THC seltzers are becoming available to consumers through multiple channels. Currently, they are available to ship to select states directly via the company’s website, Rogue.com. Rogue also plans a phased rollout into traditional distribution networks and retail stores in select markets throughout this summer.
For customers opting for direct purchase, Rogue has specified that mail order shipping for these new seltzers will officially commence the week of July 7, 2025. This phased approach allows Rogue to manage distribution and gauge market response across different regions.
Context: The Growing Cannabis Beverage Market
Rogue’s entry comes at a time when the cannabis beverage market is experiencing rapid growth and increased consumer interest. These drinks offer discreet, dose-controlled, and sessionable alternatives to both traditional cannabis consumption methods and alcoholic beverages. As more states legalize or decriminalize cannabis, and as hemp-derived cannabinoids become more widely available under federal guidelines, the market for such products is expected to continue its expansion.
Rogue Ales & Spirits, with its history as an innovator in the craft brewing scene since 1988, is now applying its expertise in beverage development and branding to this emerging sector. The launch of the Blackberry Cucumber and Pineapple Guava THC seltzers represents not just a new product line, but potentially a significant new direction for the Oregon-based company as it navigates the evolving landscape of adult beverages.
