Experience the best of Oregon Wines as Domaine Serene wines now fly with United Airlines. This exciting partnership, which began on December 9, 2025, allows guests in United Polaris business class to savor these exceptional wines on international flights, offering a premium taste of Oregon that sets a new standard for air travel. Domaine Serene, a celebrated Willamette Valley winery, was recently named “U.S. Winery of the Year” by the Sommeliers Choice Awards, and this new relationship extends its award-winning Oregon Wines globally.
Domaine Serene: A Legacy of Oregon Excellence in Oregon Wines
Domaine Serene boasts a rich history, with Ken and Grace Evenstad founding it in 1989 after settling in Oregon’s Dundee Hills. Their vision was to create world-class Pinot Noir and Chardonnay, a goal pursued with great dedication. The winery has earned numerous accolades, being named the most awarded winery in the world at the Decanter 2020 World Wine Awards. Domaine Serene wines have won top honors, including Platinum Best in Show awards and #1 rankings for American Pinot Noir, highlighting their commitment to quality. The winery emphasizes volcanic soils and high elevations, and its vineyards are LIVE Certified sustainable, demonstrating a dedication to the environment and producing superior Oregon Wines.
Elevating the Skies: United’s Premium Offering for Oregon Wines
United Airlines aims to enhance passenger experiences, and its Polaris business class offers premium amenities, including a focus on fine dining. United carefully selects wines for its flights, considering flavor intensity, as cabin conditions can mute wine flavors. Therefore, United chooses wines with strong character, researching popular and highly-rated options while also considering geographic diversity. This partnership aligns with United’s goals, bringing a best-in-class product to travelers and showcasing excellent Oregon Wines. United strives for exceptional onboard service, and this collaboration is part of a larger strategy to refine its food and beverage program, where wine is now seen as an essential travel amenity and a key element of the premium wine service.
A Taste of Oregon Across the Globe with Oregon Wines
Guests flying in United Polaris business class can now taste Domaine Serene, experiencing the best of Oregon Wines. The featured wines include the 2022 ‘Yamhill Cuvée’ Pinot Noir, a wine that has earned a Decanter Platinum award, and the ‘Evenstad Reserve’ Chardonnay. These wines showcase Oregon’s unique terroir and offer travelers a sophisticated experience, providing a chance to taste world-class Oregon Wines. This partnership makes Domaine Serene more accessible, allowing travelers to experience a taste of Oregon high above the clouds, elevating the journey and providing a memorable culinary moment and a true representation of Willamette Valley wines.
More Than Just a Flight: Discovering Oregon Wines
Domaine Serene’s presence on United flights is significant, extending their global reach. Travelers may discover these exquisite Oregon Wines in the air and then seek them out on the ground. Domaine Serene operates tasting rooms at three Oregon sites where visitors can experience their full portfolio. The winery’s wines are also featured in many top bars and restaurants, helping to make Oregon Wines more trending. This partnership connects luxury travel with exceptional wine, offering a complete brand experience. People can enjoy the wines in flight and then visit the winery or its lounges later, broadening the appeal for wine lovers and enhancing United’s premium image with fine dining opportunities.
A Global Partnership Takes Flight with Oregon Wines
This collaboration signifies more than just wine service; it represents a shared commitment to excellence. Domaine Serene brings its award-winning Oregon Wines, and United Airlines offers a premium platform. The partnership elevates both brands, providing a unique offering for discerning travelers. Passengers can now enjoy a taste of Oregon on select international routes, a perfect pairing of luxury travel and fine wine. The journey begins before landing, offering a refined experience at 35,000 feet, showcasing the quality of Oregon Wines and adding to the premium wine service and the overall wine travel amenity.
