SEATTLE, WA – August 27, 2025 – Nevis Brands Inc., a prominent provider of cannabis beverage products, announced today a significant expansion into the New Mexico market. The company has executed a licensing agreement with JBS Technologies NM LLC, operating as Stash House NM, to exclusively produce and distribute Nevis Brands’ flagship Major™ cannabis beverage line within the state. This strategic move further solidifies Nevis Brands’ commitment to broadening its national footprint in the rapidly growing cannabis industry.
The agreement will see Stash House NM take the lead in producing and distributing Major™ shots, initially featuring popular flavors such as Blueberry, Fruit Punch, and Blackberry Lemonade. Production and distribution are anticipated to commence in the fall of 2025, making the fast-acting, 100mg THC beverage accessible to New Mexico consumers. Major™ beverages are recognized for their rapid onset of effects, typically felt within 10-20 minutes of consumption, a key differentiator in the competitive cannabis beverage landscape.
Major™ Brand Momentum and Market Reach
Since its initial launch in Washington State in 2019, the Major™ brand has achieved substantial success, with over 5 million bottles sold across multiple states. Nevis Brands has strategically leveraged its licensing model to extend the Major™ brand’s reach into key markets, including Washington, Oregon, Illinois, Colorado, New Jersey, Missouri, Mississippi, and Oklahoma. The company is also actively pursuing relaunch opportunities in Ohio and Arizona within 2025, underscoring its aggressive growth strategy.
“New Mexico marks a significant milestone for Nevis as we expand our presence in the Southwest,” stated John Kueber, CEO of Nevis Brands. “The state’s rapidly growing cannabis market presents tremendous opportunities, and we’re thrilled to again work with Stash House to bring Major™ to this dynamic region.”
Stash House Distribution: A Key Partner for Expansion
Stash House Distribution, a recognized leader in cannabis manufacturing and distribution, brings extensive experience and a robust technology platform to the partnership. The company currently operates in Oklahoma, Missouri, Mississippi, and New Jersey, and its commitment to brand transparency and efficient dispensary ordering aligns perfectly with Nevis Brands’ objectives. Stash House’s proven track record in distributing products for national brands further enhances the strategic value of this collaboration.
Shane Finn, COO of Stash House, expressed enthusiasm for the new venture: “After successfully introducing Major™ in Missouri, Mississippi, Oklahoma and New Jersey, we’re excited to bring this innovative product to New Mexico. Major Shots are a key component of our offerings, and we’re confident that New Mexico’s market will embrace this unique cannabis beverage.”
New Mexico’s Thriving Cannabis Market
The expansion into New Mexico is particularly strategic given the state’s robust and expanding cannabis sector. Adult-use cannabis sales in New Mexico totaled over $800 million in 2024, supported by a network of over 600 operating dispensaries. This dynamic market offers a fertile ground for product introduction and growth, making it an ideal target for Nevis Brands’ latest expansion. The state’s regulatory framework, overseen by the Cannabis Control Division, ensures a regulated environment for licensed businesses.
Nevis Brands’ Strategic Vision
Nevis Brands continues to execute on its asset-light, high-margin licensing strategy, focusing on innovation and product development in the cannabis beverage category. The company’s success is built on partnering with leading manufacturers and distributors to enhance their product portfolios, allowing for rapid national expansion with limited capital expenditure. This approach has enabled Nevis Brands to build a strong foundation and capitalize on emerging opportunities within the evolving cannabis landscape. The company’s diverse product offerings, including hemp-derived THC beverages, further broaden its market access and appeal. This latest news highlights the ongoing efforts of Nevis Brands to lead in the cannabis beverage sector.
The agreement with Stash House NM is poised to leverage both companies’ strengths, aiming to capture a significant share of the New Mexico cannabis beverage market and further cement Major™ as a leading brand nationwide.
