EUGENE, OR – The University of Oregon (UO) and Oregon-based Hop Valley Brewing Company have joined forces to launch a new craft beer, “Dang Green IPA,” marking the Ducks’ first official collaboration of this kind. The partnership celebrates the university’s athletic heritage with a brew that aims to capture the spirit of the “Gang Green” era of UO football.
The “Dang Green IPA” was officially unveiled at a lively launch party held at Autzen Stadium on August 21, 2025. This event provided an exciting opportunity for passionate fans to be among the first to sample the new beer, mingle with fellow supporters, and meet former Oregon Ducks football star De’Anthony Thomas. The brewery also offered exclusive merchandise, further cementing the connection between the team and the community.
A Nod to Gridiron Glory
The “Dang Green” moniker is a direct homage to the University of Oregon’s football teams from the mid-1990s, affectionately known as “Gang Green.” This nickname has seen a recent resurgence, with the Oregon Ducks football program introducing new “Generation O” uniforms that pay tribute to this celebrated period in their history. The “Dang Green IPA” taps into this nostalgia, offering fans a flavorful way to connect with the team’s legacy.
Hop Valley Brewing Company, founded in Eugene, Oregon, in 2009, has established itself as a prominent player in the craft beer scene, particularly known for its innovative use of Cryo Hops™ to create bold, aromatic IPAs. This collaboration represents a significant milestone for both the brewery and the university, blending a shared passion for Oregon culture with a commitment to quality craft beer.
Launching the Brew at Autzen Stadium
The choice of Autzen Stadium, the iconic home of Oregon Ducks football, as the venue for the launch party underscores the deep connection between the beer and the university’s athletic identity. The pre-season event provided a festive atmosphere for fans to celebrate the upcoming football season and experience the newly created “Dang Green IPA.” The presence of former player De’Anthony Thomas added a touch of star power, further engaging the dedicated UO fanbase.
This partnership is more than just a product release; it’s a strategic move to enhance fan engagement and explore new avenues for university-affiliated merchandise and experiences. The news of the collaboration has generated considerable buzz within the Oregon beer community and among the university’s alumni and supporters.
Availability and Future Outlook
Following its debut, “Dang Green IPA” is set to become widely available. Fans can expect to find the beer in major supermarkets across the region, as well as in local bars and restaurants, making it accessible for celebrations and everyday enjoyment. This broad distribution strategy aims to capitalize on the excitement surrounding the collaboration and introduce Hop Valley’s acclaimed brewing to a wider audience.
The University of Oregon has a history of engaging with the local craft beer scene, with previous collaborations seen from breweries like Ninkasi Brewing. However, “Dang Green IPA” stands out as the university’s first official craft beer partnership, signaling a forward-thinking approach to brand extension and fan relations. This initiative also highlights Oregon’s rich hop-growing heritage, a critical component of the craft beer industry nationwide.
This venture between Hop Valley and the University of Oregon is a prime example of how sports and local businesses can unite to create unique fan experiences. As the football season kicks off, “Dang Green IPA” is poised to become a popular fixture for Oregon Ducks fans, embodying the team’s spirit in every pint. This news is sure to be a talking point for beer enthusiasts and sports fans alike throughout the state of Oregon.
