Grants Pass, Oregon – Dutch Bros, the drive-thru coffee company founded in Grants Pass, Oregon, has announced the launch of a new, limited-time collection of summer beverages designed to capture the essence of the season. Starting July 7, 2025, customers at over 1,000 locations across 19 states will be able to enjoy a trio of mocktail-inspired drinks, available while supplies last.
The new lineup aims to infuse the vibrant and social spirit of summer into each cup, offering unique flavor profiles crafted to refresh and delight. This strategic release underscores Dutch Bros’ commitment to innovation within its beverage offerings, providing customers with novel and exciting choices during peak seasons.
A Look at the New Summer Trio
The collection features three distinct beverages: the Mudslide Mocha, the Strawberry Colada, and the Blue Lagoon with Strawberry Fruit. Each drink is conceptualized to evoke the feeling of classic summer leisure and celebrations, translated into non-alcoholic, customizable formats.
The Mudslide Mocha
Leading the new offerings is the Mudslide Mocha, a decadent creation blending rich flavors. This drink is built upon a base of chocolate milk, combined with Irish cream and dark chocolate sauce to create a profile reminiscent of a classic dessert cocktail. A notable addition to this beverage is Dutch Bros’ new Cookies & Cream Soft Top, which provides a creamy, textured finish with hints of cookie crumble. The Mudslide Mocha is versatile, available for enjoyment as an Iced Mocha, a Mocha Freeze (a blended format), or incorporated into a Mocha Cold Brew for those seeking a coffee kick alongside the sweet, rich flavors.
The Strawberry Colada
For a taste of tropical paradise, the Strawberry Colada offers a refreshing escape. This drink masterfully combines the distinct flavors of pineapple and coconut, mixed with sweet cream for a smooth, luxurious texture. It is finished with a topping of strawberry fruit, adding a burst of berry sweetness and visual appeal. The Strawberry Colada is available in formats popular among Dutch Bros patrons, including the Iced or Blended Rebel energy drink, or as a bright, tangy Lemonade. This flexibility allows customers to choose their preferred base while indulging in the tropical blend.
The Blue Lagoon with Strawberry Fruit
Completing the trio is the Blue Lagoon with Strawberry Fruit, a visually striking beverage with a vibrant flavor profile. This drink features a mix of blue raspberry and passion fruit, creating a sweet and slightly tart combination that is both refreshing and exotic. Like the Strawberry Colada, it is finished with strawberry fruit on top, providing a sweet counterpoint to the tangy base. The Blue Lagoon with Strawberry Fruit is presented in several formats, including the popular Fizz (a combination of flavor, sparkling water, and a citrus twist), a classic Lemonade, or as an Iced or Blended Rebel energy drink, offering a range of options to suit different preferences for carbonation and energy levels.
Availability and Strategic Launch
The summer mocktail collection will be available at all Dutch Bros locations across the 19 states where the company operates, starting precisely on July 7, 2025. This nationwide rollout to over 1,000 stands signifies the scale of the company’s operations and its ability to introduce new products simultaneously across its vast network. Customers should note that these festive drinks are available for a limited time only, specifically while supplies last, characteristic of Dutch Bros’ seasonal and promotional offerings.
According to Tana Davila, Chief Marketing Officer at Dutch Bros, the introduction of these mocktail-inspired drinks is a deliberate move to align the company’s offerings with the seasonal mood and customer desires. “These drinks aim to capture the vibrant and social spirit of summer,” Davila stated, emphasizing their intended role in customer experiences. She further described the collection as being “made for mixing, matching and making memories with family and friends,” highlighting the shareable and celebratory nature of the beverages and the company’s vision for its role in summer activities.
Market Context and Company Growth
The launch comes as Dutch Bros continues its significant expansion across the United States, surpassing the 1,000-location milestone and extending its presence into new markets within the 19 states it serves. Seasonal product innovation, such as this mocktail trio, is a key component of the company’s strategy to maintain customer engagement and attract new patrons in a competitive beverage market. The focus on non-alcoholic, fun, and visually appealing options like mocktails taps into growing consumer trends for unique, refreshing experiences.
In conclusion, Dutch Bros’ new summer drink lineup, featuring the Mudslide Mocha, Strawberry Colada, and Blue Lagoon with Strawberry Fruit, represents a timely and strategic introduction designed to celebrate the summer season. Available from July 7, 2025, across its extensive network of over 1,000 locations, this limited-time offering provides customers in 19 states with a taste of summer crafted through imaginative, mocktail-inspired flavors, reinforcing the company’s position as an innovative player in the drive-thru beverage sector.
