Daytona Beach, FL — Country music’s fast-rising mainstream force Austin Tolliver is set to release his new single, “Black Sheep,” with a live rooftop celebration at The Roof on March 6, 2026, at 3:00 PM. Produced by Clayton Sturgeon, the single will be distributed globally by Kingmaker Music through Empire and marks Tolliver’s first official release since signing with William Moseley and The Moseley Group.
The timing places the event squarely in the middle of Daytona Bike Week 2026 — one of the largest and most recognizable motorcycle rallies in the world. With hundreds of thousands of visitors filling the city, the atmosphere provides a high-energy backdrop for what is expected to be one of the week’s most talked-about live music moments.
A Gold-Certified Artist Enters a New Era
Austin Tolliver’s recent Gold certification cemented his position within the national country music landscape, with industry projections pointing toward Platinum status in the near future. His streaming growth and expanding fan base have pushed him beyond regional success and into sustained mainstream visibility.
“Black Sheep” represents the first release under his new management alignment with William Moseley, managing partner of The Moseley Group. The partnership brings expanded campaign structure, coordinated media strategy, and high-level distribution infrastructure through Empire.
“This is a big moment for me,” Tolliver said ahead of the release. “I’ve had major milestones recently, but bringing this record home to Daytona feels different. This is where my people are.”
Daytona Beach: More Than a Venue
Rather than choosing Nashville, Los Angeles, or New York for the single’s launch, Tolliver opted for Daytona Beach — the community he remains closely connected to. The decision reflects both authenticity and strategic timing.
The event will be held at The Roof, located at 1200 Main St Bridge, overlooking Daytona’s legendary Main Street district. The rooftop venue offers sweeping ocean views and a direct vantage point over one of the most active entertainment corridors in Florida during Bike Week.
Every year, Daytona Bike Week transforms the city into a destination for riders and music fans alike. Main Street becomes a concentrated zone of live stages, nightlife venues, and nonstop activity. Hotels reach capacity, and rooftop venues like The Roof become premium gathering spots.
Launching “Black Sheep” in this environment places Tolliver at the intersection of live entertainment and one of Florida’s most powerful tourism weeks.
The Sound of “Black Sheep”
Produced by Clayton Sturgeon, “Black Sheep” blends contemporary country production with Tolliver’s established storytelling style. The track carries commercial polish while maintaining a raw emotional edge, engineered for radio rotation and streaming impact.
The single also serves as the opening chapter of a forthcoming studio album that industry insiders expect to further expand Tolliver’s national footprint.
Media and Coverage
Knight News Network editor Jessica Ray will be in attendance at the Daytona Beach rooftop event, providing coverage of the single debut and album preview. Additional features and updates can be found through affiliated outlets, including The LA Today at https://thelatoday.com.
Event Details
Austin Tolliver “Black Sheep” Release Party
March 6, 2026
3:00 PM
The Roof
1200 Main St Bridge
Daytona Beach, FL 32118
“Black Sheep” will be available worldwide on all major streaming platforms beginning March 6 through Kingmaker Music via Empire. As a Gold-certified artist approaching Platinum status, Austin Tolliver’s Daytona Beach rooftop release during Bike Week positions the single inside one of the most dynamic live-event environments in the country.
