Ninkasi The Annex, a significant new venture from Ninkasi Brewing Company, a cornerstone of the Oregon craft beer scene since 2006, has expanded its local footprint with the opening of this strategically positioned venue near the University of Oregon campus. This 2,200-square-foot space is meticulously designed to cater to the vibrant student population, offering a multifaceted environment that blends social gathering, entertainment, and casual study, making Ninkasi The Annex a prime new student venue.
Ninkasi’s Roots and Ninkasi The Annex Mission
Founded by Jamie Floyd and Nikos Ridge, Ninkasi Brewing has long been guided by its mission to “Perpetuate Better Living.” From its humble beginnings brewing Total Domination IPA in a leased space, the Eugene-based brewery has grown into a significant player in the craft beer industry, known for its quality brews and commitment to community engagement. The company’s “Beer is Love” program has supported hundreds of non-profits annually, reflecting a deep-seated dedication to giving back. This philosophy now extends to a younger demographic with the debut of Ninkasi The Annex, embodying the spirit of the Ninkasi Brewing Eugene legacy.
The Annex: Designed for the Modern Student and Ninkasi The Annex Experience
The Annex, located just a short walk from the University of Oregon, aims to be more than just a place to grab a drink. Its layout features a dedicated stage that will host DJ nights, movie screenings, and local bands, alongside a large 98-inch television perfect for game days. Recognizing the needs of student life, the venue includes ample comfortable seating, couches, and tables equipped with charging stations, making it an ideal spot for studying or casual meetups. The space is designed to be a versatile hub, embodying its slogan, “Eat, Drink, Hang,” offering a unique Eugene social space.
Strategic Outreach and Evolving Tastes at Ninkasi The Annex
Ninkasi’s decision to open Ninkasi The Annex near campus represents a deliberate effort to connect with the University of Oregon’s student body, a significant segment of the Eugene community that may not frequently visit the brewery’s traditional Whiteaker neighborhood location. This move also acknowledges evolving consumer preferences, with The Annex offering a diverse menu that includes non-alcoholic options. This adaptability is crucial in today’s trending market, where breweries are increasingly incorporating healthier choices and lower-ABV beverages to meet varied demands, contributing to the craft beer expansion.
Ninkasi The Annex also integrates a dynamic culinary experience with three food trucks on-site: Pizzeria DOP, Cheesy Phils (serving Philly cheesesteaks), and Easy Eats (offering pan-Asian fare). Complementing the food offerings is “The Annex To-Go,” a convenience store stocked with local beers and wines, and plans are in the works to introduce a café by 2026, further solidifying Ninkasi The Annex’s role as a convenient destination.
A New Chapter in Oregon’s Craft Scene with Ninkasi The Annex
This expansion comes at a time when the Oregon craft brewing industry is navigating changes, including a shift towards canned cocktails, seltzers, and non-alcoholic options, alongside challenges like rising costs and decreased draft sales. Many breweries are focusing on community events and unique taproom experiences to drive traffic and engagement. Ninkasi’s The Annex fits squarely into this strategy, aiming to foster memorable experiences and build relationships with students during a pivotal time in their lives, solidifying its position as a student-focused bar.
By creating a welcoming, amenity-rich environment close to campus, Ninkasi Brewing is not only extending its brand but also reinforcing its commitment to community and better living in a new, energetic setting. The Annex is poised to become a popular spot for University of Oregon students, bridging Ninkasi’s established legacy with the dynamic culture of a college town, offering a new alternative to traditional bars and restaurants in the area, and enhancing the craft beer scene Oregon is known for.
