Peacock, the NBCUniversal streaming service, is set to increase its subscription prices substantially, marking the third price increase in as many years. The changes, which will impact both monthly and annual subscribers, are scheduled to take effect in July 2025. This move follows a period of strong performance for the streaming platform, fueled by the success of NBC programming and content from networks like Bravo.
Price Increases Detailed
The new pricing structure, which becomes effective on July 23, 2025, will see a significant rise in the cost of both Peacock’s ad-supported and ad-free plans. The ad-supported Peacock Premium plan, currently priced at $7.99 per month, will increase to $10.99 per month. For those who prefer an ad-free experience, the Premium Plus plan will rise from $13.99 to $16.99 per month. This represents a $3 per month increase across the board for these plans.
Annual subscribers will also experience price adjustments. The annual rate for Premium will increase to $109.99, while the Premium Plus plan will cost $169.99 per year. Existing subscribers will see these changes reflected in their billing cycles on or after August 22, 2025. This phased rollout ensures that current customers are given ample notice of the changes before they are implemented.
A New Tier: Peacock Select
Alongside the price increases, Peacock is introducing a new subscription tier called “Select.” This plan will be priced at $7.99 per month. The Select tier will provide access to current NBC and Bravo shows but will come with limitations on content and will exclude sports programming. This offers a more budget-friendly option for viewers primarily interested in a specific segment of the available content.
Driving Factors Behind the Price Hikes
The decision to raise prices appears to be a direct response to the successful performance of the platform’s content. Programs like “Love Island USA” and the “Real Housewives” franchise on Bravo have attracted a significant viewership, solidifying Peacock’s position in the competitive streaming landscape. The consistent popularity of NBCUniversal’s original programming is likely a major factor driving the confidence to implement these price adjustments.
The Competitive Streaming Market
The streaming market has become increasingly competitive, with platforms constantly vying for subscribers. Price increases are a common strategy for streaming services looking to boost revenue and fund the production and acquisition of high-quality content. By increasing subscription prices, Peacock aims to continue investing in original programming and licensing deals, attracting and retaining subscribers.
These price hikes reflect a broader trend in the streaming industry. As platforms mature and content libraries expand, pricing strategies evolve to reflect the perceived value of the service. The success of Peacock, fueled by strong content, gives the service a strong position to raise its prices. The introduction of the Select tier offers a lower-cost alternative, potentially appealing to a broader audience.
Impact on Subscribers
Subscribers will need to carefully consider the new pricing structure and determine which plan best suits their viewing habits and budget. The increase in cost may prompt some subscribers to re-evaluate their subscriptions, while others, particularly those who heavily consume Peacock’s original content, may find the increased cost justified. With the changes coming in July 2025, subscribers have time to plan and make informed decisions about their continued access to the streaming service.
